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8SINGAPOREBANKING&FINANCIALSERVICESDIRECTORY2025/2026Traditionalbankinghoweveroftenreliesonatwo-dimensionalrisk-returnanalysisThisapproachcansometimesrelegateCSRtoaperipheralactivityameansofenhancingbrandimageratherthandrivinggenuinesocietalimpactThiscanleadtoaccusationsofgreenwashingwhereCSReffortsareseenassuperficialratherthansubstantiveSustainablebankingincontrastleveragesathree-dimensionaldecision-makingprocessthattakesenvironmentalsocialandgovernance(ESG)impactintoconsiderationThisrepresentsashifttowardsamoreholisticapproach–wheresustainabilityisnotanafterthoughtbutanintegralpartofthebusinessstrategyThisintegrationrequiresorganisationalaccountabilityacrossalllevelsencompassing•EnvironmentalmeasuresReducingwastecommittingtonet-zerostrategiesandconsideringtheimpactonbiodiversity•SocialpoliciesPromotingdiversityandinclusionandupholdingfairlabourstandards•GovernanceEnsuringboardroomdiversityadheringtorecognisedaccountingandcorporatestandardsandpractisingresponsiblecapitalandriskdistributionByembeddingESGconsiderationsintoitsoperationsthebankingindustrycanmovebeyondsuperficialCSRandcontributemeaningfullytoamoresustainablefutureThisapproachalignswiththevaluesoftodaysconsumersandinvestorswhoincreasinglyseektoengagewithorganisationsthatprioritiseethicalandsustainablepractices